‘Adopt At Your Own Risk’ launch campaign
It takes a special kind of human to open their hearts and homes to a Fuggler. They’ll test your patience and erode your sanity with their mischievous antics, and sometimes you’ll wonder if you’re really cut out for Fuggler ownership. But then, they’ll flash that toothy grin, and it’ll all seem worth it. We hope.
Nominated for a Shorty Award (awarded Audience Honor) & we got on the front page of Reddit!
Copywriter: Eva Feldmann | Production: Current Studios
1 of 8 insane bumper ads
2 of 8. Watch the rest here.
We held a Fugdoption Pop Up of Doom in Austin (a city full of weirdos)! Fill out a nonsensical form to get matched up with your Fuggler, do a whacko escape room activity, and then put on a VR headset and use ridiculous tools to fend off the mischievous Fuggler! At the end, you get to go home with your very own Fuggler. If you still want it.
Snapchat! We ran our bumpers (in vertical format) and had a bunch of fun lenses.
We also put ‘butt’ on a billboard.