‘It Takes’ launch campaign
This influencer-led campaign launched the new Samsung S7 and its ecosystem of products. It's about the journey we all take, and the resilience, power, and creativity we use every single day. It's the unstoppable pursuit of what you love, and how the Galaxy S7 empowers you every step of the way.
Featured in Strategy.
Copywriter: Eva Feldmann | Video Production: six01 (Jordan Foster)
2 of 4 brand spots, featuring Taha Muharuma (photographer) and Christina Menssen (athlete)
One of Canada's first canvas ad units, this featured a full-screen vertical video unit, an image carousel all shot on the S7, and a tilt-your-phone panoramic image.
Expanding the product ecosystem, this spot introduces the Gear Fit2 in conjunction with the GS7, featuring Myodetox fitness.