Kinetic Creators: Let Your Creativity Flow
Kinetic Sand is unlike anything else. It feels like magic, but flows and shapes in a way that feels impossible. There’s no right or wrong way to play with Kinetic Sand. You just put your hands in the sand, and let your creativity flow.
The Kinetic Creators program is all about reaching millennial parents in unexpected and inspiring ways, through the artists, influencers, and personalities they know and love. We want to know what the world’s most creative people, across any discipline, will make and do with Kinetic Sand.
This program has seen us collaborate with fine artist Dan Lam, baker Buddy ‘The Cake Boss’ Valastro, party central Oh Happy Day, internet sensation Zach King, and more!
Art Director: Marlee Maclean | Influencer Relations: Tushar Bharadia | Copywriter: Eric Jetté | Producer: Nadia Jeronimo
We partnered with Dan Lam who used Kinetic Sand to make a multi-sensory exhibit that people could actually touch, play, and co-create.
Agency partner: L&C NYC | Featured in AdAge | Grand Prize Winner (Category: Experiential), ANA In-House Excellence Awards
Every person who contributed to the gallery pieces was credited as an artist, and 3 final pieces were auctioned as NFTs, supporting the Boys & Girls Club of America.
Up next, we asked Buddy Valastro what he would do with Kinetic Sand (hint: it’s a cake)! Covered on People.com
Next up, Zach King took Kinetic Sand and made an epic movie-level adventure.