Brand Campaign & Refresh
What does love feel like? It feels like gently kissing your teddy’s nose until the leather wears down. Like stroking your elephant’s soft ears until you fall asleep. Like carefully clutching the jumble of matted fur that used to be your stuffed bunny, wherever you go, because he’s your bunny and he’s always been with you and always will be.
This concept is about how we love Gund stuffed animals so well, you can actually see it. What does love feel like? Love feels like a Gund.
We refreshed the brand with a new style guide and photography & design assets, and launched a brand campaign to establish GUND as a premium, contemporary brand full of history & quality.
Copywriter: Eva Feldmann | Photographer: Marlee Maclean
Director: Christina Hodnet
Video-led carousels (10 seconds) for each stuffed animal collection
Instagram sponsored stories (9:16) for each collection
Of course, banners of all shapes and sizes.
Designer: Cameron Ward