To showcase the capabilities of the Samsung VR headset, we created the #BeFearless campaign, helping people with a fear of heights or a fear of public speaking. Two apps were built that simulated experiences of heights or public speaking and participants had to pass interactive levels and complete the program, with the help of Olympian and life coach Silken Laumann.
We followed their journey, and sent two main participants on the experience of a lifetime: one to the top of Whistler in a helicopter, and one to pitch his app in front of a tech audience.
Copywriter: Eva Feldmann | Video Production: six01 (Kyle Griblin)
These Canadians are on a mission to master their fear and unlock their potential.
After training with the VR program, Sam is challenged to take a helicopter ride over Whistler.
After training with the VR program, Sinan is challenged to present his business idea to a big crowd.