Brand campaign, feat. Dax Shepard (year 1) and Kristen Bell (year 2)
There’s a magical time in a kid’s life where they become completely obsessed with something, and for many, many, many kids, that thing is PAW Patrol.
To the parents out there who can’t go to bed without hearing the theme song, who have to memorize the names and professions of six dogs: welcome to the PAW Patrol years. Also sorry!
Year 1 featured Dax Shepard, who showed us a glimpse of his PAW-filled life in his home. The campaign was timely, self-aware, and relatable to all parents of toddlers.
Featured on Pop Sugar, Fatherly, Mom.com, Scary Mommy, Reddit, and many other outlets. Best Viral Campaign 2021 Gold winner (Bulldog Awards).
Year 2 featured Kristen Bell, and in contrast to our first year, she was PAW’s #1 fan, welcoming a new parent into the PAW years with the enthusiasm and adorable gusto only Kristen Bell possesses.
Copywriter: Eric Jetté | Producer: Margaret Callaghan
With pandemic restrictions in place, we wrote a script that worked within Dax’s home, shot on an iPhone.
Editor: Jackie Roda
Short-form conversion videos, retargeted audience
Product-based cut downs!