As the Digital Creative Lead at HQ I oversaw digital & print projects, advertisements, campaign ideation, and design production. Also wore sweatpants.
Photography: Marlee Maclean, Ilich Mejia & Tyler Rumi
20-page holiday guide - art direction, design, production, the whole shebang. Distributed across all Roots stores, in direct-mail drops through Canada Post, and as a digital insert in Chatelaine.
Double page spread for Flare magazine
Full page ad in Globe & Mail
OOH & print ads celebrating the 40th anniversary of Roots, featuring key staff and family who represent company pillars & values.
Microsite featuring a timeline, #sweatstyle user gallery, contest, and more.
Emails - setting brand standards, and creating consistently eye-catching emails to increase CTR and basket size. 3-4 emails sent per week with targeted audiences.